If you’re in your 40s, 50s or beyond, you’d be forgiven for not knowing what on earth “spilling the tea,” “clap back,” or “fleek” means. However, if you are a security dealer, integrator or manufacturer, it would behoove you to learn more about millennials and what moves them when it comes to marketing.
Why? Because marketing is a complex and ongoing process (#thestruggleisreal) that requires fully understanding your audience. And in this case, understanding and connecting with millennials is the most valuable thing you can do to help boost your marketing efforts.