DIGITAL DATA
www.sdmmag.com/articles/102487-how-to-dominate-your-digital-marketing-endeavors
Marketing Madmen

How to Dominate Your Digital Marketing Endeavors

David Morgan and Alex Chavez
September 8, 2023

Efficiently tap into the market's potential by leveraging prominent channels like Google Pay Per Click (including Bing) for advertising. Employ industry best practices, encompassing the strategic use of exact match keywords and the creation of an extensive list of negative keywords for phrase matches. Additionally, prioritize long-tail keywords with commercial intent to bolster campaign effectiveness. Enhance audience engagement by incorporating the locality aspect into the ads and integrating persuasive terms such as affordable, local, and scalable. To maximize results, adopt a segmented approach to keywords, complemented by the development of customized ads and landing pages catering to technology partner keywords.

David morgan security dealer marketing headshots

David Morgan is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at https://sd.marketing/.

Alex chavez security dealer marketing headshots

Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.